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Celebrating 22 Years of Transforming Lives

Our Success Stories

Our clients sharing their hair loss stories

At Optima, we take immense pride in the transformative journeys of our clients. Each success story is a testament to resilience, innovation, and the unwavering support we provide. Whether it’s reclaiming confidence, finding one’s identity, or simply feeling comfortable in one’s own skin, our stories speak volumes.

Courtney’s Success Story

“I didn’t know where to start or who to turn to when I lost all my hair due to Alopecia. I can hardly begin to explain how devastating it was to go completely bald, it was as if my femininity had been stripped away. Purely by chance I saw an advert for Optima. I came in to see them and Pete has been my saving grace. They have, quite literally, given me back my life – and that’s no exaggeration”.

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Tony Daley Ex-Football Player

“Imagine my horror when I realised what had started out as a bit of fun, was going to have a long term effect on my hair. I lost my dreadlocks almost overnight, but figured they’d just grow back. When it became apparent that wasn’t going to happen I turned to Pete and Optima for help and advice”.

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Tommy’s Hair System

“As an aspiring rock musician I was incredibly self conscious when it came to my appearance. The music world is a tough business and, sadly you’re not always judged on how you sound, but also how you look. It shouldn’t really be that way, but it is what it is!”

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Alamgir Sheriyar Ex-England Criket Star

“I’d tried a variety of hair replacement companies over the years in an attempt to sort my hair, but never with any real, sustainable success. I’d almost given up trying to find a solution – one which could cope with the hectic, high demanding lifestyle of professional sports – until I was introduced to Pete and Optima”.

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Helping Kids in need

Through Petes huge heart Optima has given away more than 1.5 million pounds worth of hair systems for free to children and adults going through terrible illness like cancer and Leukaemia . Its a huge part of our journey helping those that need it at such a terrible time in their lives. Changing lives is in our DNA.

Read about charity & funding

We’re proud to support a number of charities close to our hearts.

Some support children, others support those suffering from cancer, but they all have one thing in common: helping people when they need it most.

Read about charity & funding
Frequently Asked Questions

Find Answers to
Common Questions

I’m losing my hair, what can I do?

There are plenty of options out there for you. Pete lost his hair in his 20’s and that’s what drove him to get Optima up and running, to help people like you. The best thing you can do right now is to book in for a free, no obligation consultation with one of our hair loss specialists. Get in touch by emailing us on info@optimahair.co.uk or call on 0121 454 8180.

Can I save my hair?

Yes you can – with the right treatment and advice there is no need to accept going bald. Our laser hair growth therapy can encourage new growth and halt any further hair loss.

How does a hair system work?

We customise your order completely to your requirements, and there are various methods of attachment. The best method can be decided between you and your consultant. Once you decide it’s something you want to do, the waiting time in this programme can be 8 – 12 weeks, however it’s well worth the wait! It doesn’t hurt and it’s instant as you can see by Pete’s video.

How natural will it look

You’ll meet Pete where you can see with your own eyes up close exactly how natural it can look. We pride ourselves on providing systems that are so natural and undetectable that even you will forget you’re wearing one!

What happens if I don’t like it?

If you’re nervous and you don’t like it then you can apply to have your money returned and you lose nothing – you don’t know until you try. *terms and conditions apply